JIANGSU – A unique scene has unfolded in Yangzhou in East China’s Jiangsu province over the past month during the World Cup, which is heading towards its thrilling finale on July 20.

Usually serene teahouses, filled with the aroma of freshly steamed delicacies, are abuzz with the cheers – and occasional tears – of football fans watching the early-morning matches.

Unlike previous tournaments, when late-night games often came with barbecue and beer, the time difference for the 2026 tournament has resulted in a different type of hydration break – one that is going down well with the city’s football fans.

Fans have chosen to enjoy the early kick-offs over a traditional morning tea – sipping on the ancient infusion, munching on local delicacies and celebrating the tournament’s spectacular goals.

“Watching the World Cup while having morning tea is a very different experience,” says football fan Han Xiao. “It allows us to appreciate Yangzhou’s tea culture while still getting to watch the games. It is a refreshing way to enjoy the tournament.”

A fan of the Scotland team, Han was excited when Scotland scored against Haiti in its group stage opener. “I was pleased with the result,” he says, following the 1-0 win on June 14.

At Yechun, one of Yangzhou’s most renowned teahouses, staff have adjusted their schedules for the tournament, switching on large screens for customers whenever there are morning matches. For some popular games, the teahouse even opens earlier to accommodate fans.

“Most World Cup matches in the past were held at night, so fewer people would get up early to watch them,” says Hong Jing, deputy general manager of Yechun Catering. “This year, many matches take place in the morning, which gave us the idea of combining football with Yangzhou morning tea.”