Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this means for the future of marketing and SEO.

With SEO, the biggest question is how AI-generated content will be ranked in Google, whether it will be penalized, and what this low barrier to entry means for the wealth of content that already exists on the internet.

Some of this remains to be seen, but one thing is certain – high-quality content matters more than ever. And that includes link-building for authority.

The Rise of AI Content

AI isn’t a single technology but a collection of technologies that mimic human decision-making and capabilities. It includes machine learning (ML), natural language processing (NLP), rules-based systems, and other similar technologies.

These technologies can understand data and continually learn and improve their processes without specific programming, which is what makes them so valuable and adaptable to many different industries.

AI-generated content is a new development that can streamline content creation with automation. The key is that it can enhance the process, however, not replace it.

What Is AI Content Writing?

AI writing tools, such as the popular ChatGPT, use artificial intelligence to generate content. These tools draw on database resources to respond to queries. There are many possible applications for these tools, as highlighted by ChatGPT itself:

Source: ChatGPT

According to OpenAI, the AI company that launched ChatGPT, the tool “sometimes writes plausible-sounding but incorrect or nonsensical answers.” There are several reasons for this, but it’s mainly because the model can be misled by what it knows, not what the trainer knows.