Outback Butchery is run by an Australian in Toa Payoh

When Adam Speering opened Outback Butchery in November 2024, it didn’t take long for the media to pick up on the Toa Payoh Vista Market shop. Local outlets all wanted to interview the Australian butcher, who decided to take his craft deep into one of the most Singaporean places imaginable: a heartland wet market.

More than a year on from the media frenzy, Adam, 43, acknowledged that the online fame gave his business a boost. “When I first came here, a lot of the stalls around me were closed. So it was a bit quiet,” he reflected. “Then suddenly the media arrived, and I started getting more and more regulars. It’s really turned our business around.”