Xiang Xiang Ji has “Singapore fried chicken” at Beauty World

Xiang Xiang Ji is a new stall at Beauty World Food Centre that’s been getting all the attention, though it has also sparked some controversy. It’s hard to miss the stall with its bright orange exterior, boldly labelling its items “Singapore fried chicken” as if it were the equivalent of Korean fried chicken or other national varieties. Yet a quick search online reveals that it is co-owned by the highly polarising entrepreneur Rayston Heem.

For the uninitiated, Rayston Heem is a 19-year-old who became a millionaire through dropshipping and other online ventures. His brash online persona and questionable money-making schemes have sparked significant backlash, with some netizens even st...