Uber’s Autonomous Vehicle Strategy: Slow Their Adoption

3 weeks ago 130

A decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model.

“What would happen if we weren’t a part of that future? If we weren’t part of the autonomy thing? Then the future passes us by,” Kalanick told Business Insider.

In the years since, Uber has settled on a strategy that, rather than see it build and operate its own self-driving cars, puts it on track to become the place where riders can get connected with any ride, driven by a human or robot. “We think there are going to be many AV players around the world, and we want to be the go-to commercial platform for all of them,” now-CEO Dara Khosrowshahi told investors in 2024. Since then, the company has signed agreements with more than 25 major robotaxi players, with driverless vehicles from Waymo, Nuro, Baidu, and Volkswagen’s MOIA either available or soon to be available on the Uber app in several global cities.

Now, according to documents viewed by WIRED and another obtained through a public records request, Uber’s lobbyists are pushing to build that strategy into law. The company’s representatives have pressed lawmakers to deploy autonomous vehicles on what it calls “hybrid networks,” where human drivers work alongside robots as the new tech grows.

In New Jersey, a lobbyist representing Uber took the strategy a step further, circulating legislative language that would, for a period of three years, require any platform offering driverless ride-hailing services to have human drivers serve 85 percent of its rides.

The language would likely prevent self-driving vehicle developers, including Waymo,

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