SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

1 month ago 36

Word of mouth referrals used to be the best way to gain new clients as a lawyer.

But over the last decade, millions of people have turned to the internet to find the legal counsel they need.

Part of being a lawyer is finding ways to market yourself online.

SEO for personal injury attorneys is one of the key ways to get your website to rank in the search engines.

But, it also happens to be one of the most competitive niches on the internet.

Just take a look at the average price per click of some personal injury law firm terms:

SEO for personal injury attorneys is highly competitive, with average cost per click over $100!

If you’re not sure where to start, take a look at the different ways you can improve your SEO rankings as a lawyer.

Build A User-Friendly Website

Your website is like your digital business card. It’s the first thing people see when they find you online. You want to create a page that’s professional and trustworthy for new viewers. But there’s also the element of having it be user-friendly.

Simple ways to improve your rankings through a user-friendly website include:

  • Easy navigation buttons
  • Fast-loading page speeds
  • Clear call-to-action
  • Keep your content short and concise
  • Provide clear contact details

By improving the design of your website, you will improve dwell time and conversions.

The longer someone remains on your site (higher dwell time), the more likely they are to take some action (e.g. complete a form, engage with a chatbot, etc.).

And, conversions eventually translate into increased retainers and cases.

Do Your Keyword Research

Keywords are essential to your SEO strategy as a lawyer. These are the terms and phrases people are searching...

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