My colleague Grace Huckins has a great story on OpenAI’s release of GPT-5, its long-awaited new flagship model. One of the takeaways, however, is that while GPT-5 may make for a better experience than the previous versions, it isn’t something revolutionary. “GPT-5 is, above all else,” Grace concludes, “a refined product.”

This is pretty much in line with my colleague Will Heaven’s recent argument that the latest model releases have been a bit like smartphone releases: Increasingly, what we are seeing are incremental improvements meant to enhance the user experience. (Casey Newton made a similar point in Friday’s Platformer.) At GPT-5’s release on Thursday, Open AI CEO Sam Altman himself compared it to when Apple released the first iPhone with a Retina display. Okay. Sure. 

But where is the transition from the BlackBerry keyboard to the touch-screen iPhone? Where is the assisted GPS and the API for location services that enables real-time directions and gives rise to companies like Uber and Grindr and lets me order a taxi for my burrito? Where are the real breakthroughs? 

In fact, following the release of GPT-5, OpenAI found itself with something of a user revolt on its hands. Customers who missed GPT-4o's personality successfully lobbied the company to bring it back as an option for its Plus users. If anything, that indicates the GPT-5 release was more about user experience than noticeable performance enhancements.

And yet, hours before OpenAI’s GPT-5 announcement, Altman teased it by tweeting an image of an emerging Death Star floating in space. On Thursday, he touted its PhD-level intelligence. He then went on the Mornings with Maria show to claim it would “save a lot of lives.” (Forgive my extreme skepticism of that particular brand of claim, but we’ve certainly seen...