Puma launches Pokemon anniversary collection and Jil Sander K-Street sneaker

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From graphic streetwear to performance sneakers, sportswear brand Puma’s latest collaboration with Pokemon marks the pop-culture franchise’s 30th anniversary with a collection drawing on Espeon and Umbreon – the “Sun” and “Moonlight” Pokemons.

The collection focuses on relaxed, everyday pieces like T-shirts (from $59), hoodies ($109) and shorts ($79) featuring clean, minimal graphics, while oversized jerseys ($109) are finished with number prints referencing the two Pokemons.

There will also be a special launch from Puma Hoops – an All-Pro Nitro 2 ($199) basketball shoe in a Pikachu-inspired yellow colourway, with lightning bolt accents and custom details.

The Puma x Pokemon footwear with Pokemon detailing and character-inspired colour palettes.

PHOTO: PUMA

Meanwhile, Puma’s ongoing collaboration with Jil Sander continues with the launch of the K-Street, a low-profile sneaker designed with a close, contoured fit and an ultra-thin sole.

Designed by the Milan-based luxury fashion house’s creative director Simone Bellotti, the shoe combines elements from Puma’s archival H-Street running spike and karate footwear.

The unisex sneaker ($599) is offered in three finishes: perforated suede in matt bronze, beige canvas and electric blue with contrast suede detailing. Co-branded elements are kept minimal, with Jil Sander lettering and...

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