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Yu Bo, a content creator on Chinese social media platform Xiaohongshu, also known as RedNote, speaks to his camera as he records a cooking session during an interview with Reuters at his apartment in Beijing, China February 26, 2025. REUTERS/Tingshu Wang

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Yu Bo, a content creator on Chinese social media platform Xiaohongshu, also known as RedNote, speaks to his camera as he records a cooking session, during an interview with Reuters at his apartment in Beijing, China February 26, 2025. REUTERS/Tingshu Wang

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Yu Bo, a content creator on Chinese social media platform Xiaohongshu, also known as RedNote, cooks as he speaks to his camera while recording a cooking video, during an interview with Reuters at his apartment in Beijing, China February 26, 2025. REUTERS/Tingshu Wang