SAM SAM SAM opens at Novena Square with samgyetang

Image credit: SAM SAM SAM

Singaporeans craving a fresh take on Korean comfort food now have a reason to head to Novena Square, where SAM SAM SAM (삼삼삼) has just opened its doors. The new restaurant brings a unique twist to the city’s dining scene by combining traditional samgyetang—Korea’s iconic ginseng chicken soup—with a playful wellness concept and a retro-inspired interior.