SINGAPORE – With FIFA World Cup season kicking off on June 11, McDonald’s is getting in on the action with limited-time meals and collectibles. 

On June 2, the restaurant chain launched a global campaign backed by famed football stars – England’s David Beckham, Brazil’s Ronaldinho Gaucho, South Korea’s Son Heung-min, France’s Thierry Henry and Spain’s Lamine Yamal – alongside McDonald’s “favourite purple MVP”, Grimace.

All of them are featured on limited-edition blind-box collectible cups that are showcased in a commercial released worldwide as part of the announcement.

In Singapore, each cup is free with purchase of any of the 10 World Cup-themed meals that launch on June 11.

These meals include the return of the fan-favourite Honey Soy Chicken McCrispy (from $9.25 for an Extra Value Meal), which was first released in 2022.

There are also new additions of a tangy Big Mac Sauce (available as an option with a Chicken McNuggets Meal or at 50 cents a tub) served as a standalone dip; and Spicy Jalapeno Chicken McNuggets (from $8.70 for a six-piece Extra Value Meal), a new version that incorporates jalapenos into the batter.

For pre-game prep, breakfast burgers – Chicken Ham or Chicken Sausage (from $6.45 for an Extra Value Meal) – will roll out from June 4, perfect for those tuning in for early kick-offs or staying up through back-to-back matches when football fever starts.

Younger fans can put together their dream team of Squishmallows plush toys dressed in their own jerseys from June 4. There are 12 to collect, one with every purchase of a Happy Meal.