Pizza 4P’s is Vietnam’s most famous artisanal pizza chain

Isn’t it strange that one of Vietnam’s top restaurants isn’t known for pho or banh mi, but rather, pizza…? With 35 outlets across the country, Pizza 4P’s is one of the most raved-about locations among tourists, and a quintessential mainstay in their itineraries.

What makes Pizza 4P’s special is a unique marriage of Italian cuisine, Japanese omotenashi philosophy and precision, and Vietnamese soul. You see, the brand was founded in 2005 by a Japanese national, Yosuke Masuko, who tragically lost his best friend to suicide. In the midst of recovery, he discovered a passion for making wood-fired pizzas in his backyard.