Inspiration for businesses comes from many sources. For these four mums in Singapore, it was their children and motherhood journeys that sparked ideas for their foray into entrepreneurship.

Meet the women who are making a difference in children’s lives – and are doing it all for their own kids.

SOULSLINGS SINGAPORE: BABYWEARING

Nurjanna Ng’s oldest child was a year old when she was retrenched from her marketing job in 2015. To support her family, she started an online store selling baby carriers from international brands.

Soulslings, a babywearing brand from India, was one of those brands.

Ng was impressed by its thoughtful designs and how it suited Asian body types. “Many carriers designed for Western markets do not always translate seamlessly to the region, often falling short in terms of suitability for humid climates and Asian body types,” the 42-year-old told CNA Women.

In 2017, she founded Soulslings Singapore to sell its products exclusively.

The baby carriers and slings are made using 100 per cent natural fabrics; the handpicked materials are lightweight and breathable, yet supportive and durable.