Sportsbook and betting giant FanDuel has announced a partnership with Amazon’s Prime streaming service to become the official odds provider for the NBA and WNBA.

The news marks a landmark win for the North American betting heavyweight on the eve of the new season, which starts on 21 October.

Blake Griffin, the former six-time NBA All-Star, 2011 Rookie of the Year, and dunk contest winner, will lead the broadcast coverage.

FanDuel and Amazon Prime team up for 2026 season

Reigning champions, the Oklahoma City Thunder (OKC), spearheaded by Shai-Gilgeous Alexander, last season’s MVP, take on league legend Kevin Durant’s newest basketball home in the form of the Houston Rockets.

FanDuel will be gearing up to promote the season opener on Prime, and this will be a test of the current champions against the betting world’s next hotly tipped team to take the league and championships under the watchful eye of mercurial coach Ime Udoka.

🏀 Big news: FanDuel x Amazon 🏀@FanDuel is now the exclusive odds provider & official partner of @NBA + @WNBA on @PrimeVideo .

This multi-year deal brings live bet tracking, Odds View, and compelling in-game narratives – plus @blakegriffin23 as a new FanDuel NBA ambassador… pic.twitter.com/0knpZJx7lz

— Flutter Entertainment (@FlutterEnt) September 30, 2025

Mike Raffensperger, President of Sports at FanDuel, said of the deal, “By integrating custom content into Prime Video’s NBA broadcasts, we will enhance the fan viewing experience and connect with new audiences.”

NBA and WBNA figures on the rise

This new audience Raffensperger refers to can be easily seen as a leap in FanDuels’ exposure by some measure. According to the official NBA viewership statistics, seventy-five million people tuned in to watch OKC win the c...