Drivers Are Rising Up Against Uber’s ‘Opaque’ Pay System

3 weeks ago 44

It’s Wednesday morning, and a small group of people are huddled over their phones at the foot of the giant glass skyscraper that houses Uber’s London headquarters. They are running an experiment in an attempt to solve one of the greatest mysteries in the platform economy right now: How Uber’s algorithm calculates driver pay.

Beneath flags and banners calling on Uber to “Stop Dynamic Pricing,” one driver orders a ride, acting as a customer to Heathrow Airport, and receives a quote for £46. Seconds later, the job pings up on the phone of a fellow protester, who has told the app he’s ready to drive. His fee? £26.

For years, Uber has taken a commission of 25 percent from London-based drivers. But the company told drivers in January 2023 the app was updating its pricing model, a change it said was necessary to make fares appeal to drivers and offer the lowest pick up time for passengers. Yet the people behind the wheel say those changes have lowered their wages and made how they’re calculated impossible to understand—sparking fears that dynamic pricing is offering drivers across Europe and the US personalized wages, a charge that Uber denies.

“A few years back, the fare was transparent, you used to see how much the passenger was charged,” says Farah Musa, an Uber driver since 2015, who is taking part in the protest and 24-hour strike. Now that information is hidden, and he doesn’t understand how the fare is calculated. “Dynamic pricing is not good for drivers. We are being cheated.”

Uber’s “surge pricing” feature used to only kick in during busy periods, making rides more expensive to incentivize drivers to log into the app. Now, however, the app uses variable or “dynamic” pricing all the time, says James Farrar, the former Uber driver who won a landmark case against the company in the UK Supreme Court and is now director of non profit Worker Info Exchange. “We’ve gone from a completely transparent pay and pricing system to one that’s now completely opaque,” he says. “People literally do not understand how the pay has been set, how the work has been allocated, and how they may have been profiled in that decision making.”

It’s only Uber that knows how the wages ar...

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