WASHINGTON - General Mills said on June 17 it would remove artificial colours from its full US retail portfolio by the end of 2027.

The Cheerios maker also said it would remove synthetic dyes from all its US cereals and foods served in K-12 schools by summer 2026.

General Mills added the change will impact only a small portion of the K-12 school portfolio, as nearly all of its school offerings are made without certified colours while 85 per cent of the US retail portfolio is made without artificial colours.

This move comes a few months after Health Secretary Robert F. Kennedy Jr. laid out plans to remove synthetic food dyes from the US food supply to address chronic diseases and conditions such as obesity among Americans.

Earlier on June 17, Kraft Heinz said it would not launch products with artificial colours in the United States effective immediately, and would aim to eliminate synthetic dyes from existing items by the end of 2027. REUTERS

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