Advanced Micro Devices is unveiling its Radeon RX 9000 Series graphics chips.

The graphics cards will be available on March 6, 2025. They will go up against some tough competition in the form of Nvidia’s imminently shipping GeForce RTX 50 Series graphics cards, which CEO Jensen Huang unveiled with great fanfare at CES 2025. AMD intends to compete in lower price bands against Nvidia.

I spoke with Frank Azor, at AMD, about the competition during CES. In our interview, I asked who buys $2,800 graphics cards. Azor said, “Power to the people that are. In my opinion, if you’re going to spend that much money on a card, it’s been proven that you will buy it from Nvidia. That’s okay. If you value the stuff they put into that card, go for it.”

Azor added, “If we were to build a card like that, then they would build a $4,500 card. At some point you have to say, ‘What’s the game we’re playing here now?’ If 90% of gamers are buying a $1,000 or below graphics card, let’s focus on the actual gaming market and not distract ourselves with trying to be king of the hill.”

The new graphics cards include the AMD Radeon RX 9070 Series, which 56 RDNA 4 compute units and 53.9 billion transistors. It can do 4K gaming at 1440p price, AMD said, with pricing set for in between the $899 RX 7900 XT and the $549 RX 7900 GRE.